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RumbleOn, Inc. (RMBL)·Q1 2025 Earnings Summary

Executive Summary

  • Q1 2025 revenue fell 20.5% YoY to $244.7M on lower powersports unit volumes and a sharp downturn at Wholesale Express; GAAP net loss was $9.7M (–$0.26/sh). Adjusted EBITDA was $7.0M (–$0.7M YoY) as SG&A fell $12.8M to $61.1M .
  • Results missed Wall Street consensus: revenue $244.7M vs $281.7M* and EPS –$0.26 vs –$0.205*; the revenue shortfall (~$37M, ~13%) and EPS miss reflect weaker new unit volumes and transportation softness. Adjusted EBITDA held positive amid cost controls [GetEstimates; see tables].
  • Mix/merchandising offset: Powersports GPU rose 5.2% to $5,365 and new unit gross margin expanded to 13.5% (from 12.5%); pre‑owned gross margin normalized to 16.3% vs an elevated prior year comp .
  • Liquidity update: Unrestricted cash declined to $41.1M (from $85.3M at 12/31), non‑vehicle net debt rose to $188.2M; the company repaid $38.8M of 6.75% converts in January and continues engaging an advisor on refinancing .
  • Management tone: CEO underscores turnaround progress and cost discipline; expects Wholesale Express to be “a large step back” in 2025 but positive EBITDA, with potential future integration into powersports; watch for capital structure actions as a stock catalyst .

What Went Well and What Went Wrong

What Went Well

  • Cost discipline and operating leverage: SG&A down $12.8M YoY to $61.1M; Adjusted SG&A down 20.8% to $57.5M (85.6% of GP vs 87.9% prior). Quote: “the team is making progress on our turnaround initiatives” — CEO Michael Quartieri .
  • Margin mix/merchandising: Powersports GPU up 5.2% to $5,365; new unit gross margin improved to 13.5% (vs 12.5%); F&I and fixed ops GPU rose modestly YoY per unit .
  • Balance sheet actions: Repaid $38.8M converts at maturity; still evaluating refinancing options to lower cost of capital and extend maturities .

What Went Wrong

  • Topline/volume pressure: Revenue –20.5% YoY to $244.7M on 20.5% decline in total powersports unit sales and steep contraction in transportation services .
  • Wholesale Express reset: Vehicles transported –65%, segment revenue –61.5% and gross profit –68.6% as broker departures weighed; management still expects 2025 to be “a large step back” YoY .
  • Cash flow and liquidity: Operating cash flow –$6.9M vs +$17.0M prior year (benefited by loan sale in 2024); unrestricted cash down to $41.1M; non‑vehicle net debt up to $188.2M .

Financial Results

Summary vs Prior Quarters

MetricQ3 2024Q4 2024Q1 2025
Revenue ($M)$295.0 $269.6 $244.7
Gross Profit ($M)$74.3 $67.5 $67.2
SG&A ($M)$65.9 $64.2 $61.1
Operating Income (Loss) ($M)$5.3 $(40.6) $3.8
Net Loss ($M)$(11.2) $(56.4) $(9.7)
GAAP EPS ($)$(0.32) $(1.58) $(0.26)
Adjusted EBITDA ($M)$6.8 $2.2 $7.0

Q1 2025 Segment Detail (vs Q1 2024)

Segment/Line ($M unless noted)Q1 2024Q1 2025YoY
Powersports Revenue$293.5 $239.2 (18.5%)
• New Retail Vehicles$155.0 $120.1 (22.5%)
• Pre‑owned Retail Vehicles$54.0 $48.1 (10.9%)
• Wholesale Vehicles$5.8 $3.8 (34.5%)
• Finance & Insurance (net)$25.8 $21.1 (18.2%)
• Parts, Services & Accessories$52.9 $46.1 (12.9%)
Powersports Gross Profit$79.1 $66.1 (16.4%)
Powersports GPU ($/retail unit)$5,099 $5,365 +5.2%
Vehicle Transportation Services Revenue$14.3 $5.5 (61.5%)
Vehicle Transportation Services Gross Profit$3.5 $1.1 (68.6%)
Vehicles Transported (#)24,637 8,625 (65.0%)

Q1 2025 KPIs

KPIQ1 2024Q1 2025
Retail Units – New10,503 8,013
Retail Units – Pre‑owned5,005 4,307
Total Retail Units15,508 12,320
Wholesale Units1,077 866
New Unit Gross Margin %12.5% 13.5%
Pre‑owned Gross Margin %19.5% 16.3%
F&I GPU ($)$1,664 approx. prior-year baseline; GP per unit up $49 to $1,713 $1,713
Fixed Ops (PSA) GPU ($)$1,522 approx. prior-year baseline; GP per unit up $166 to $1,688 $1,688

Guidance Changes

MetricPeriodPrevious GuidanceCurrent GuidanceChange
Company GuidanceFY 2025None providedNo formal guidance; continues to target long‑term Adjusted SG&A at 75% of gross profit; expects Wholesale Express 2025 to be positive EBITDA but a “large step back” vs 2024; actively evaluating refinancing optionsN/A

Note: Management does not provide quantitative revenue/EPS guidance; commentary above reflects qualitative targets and focus areas .

Earnings Call Themes & Trends

TopicPrevious Mentions (Q3 2024)Previous Mentions (Q4 2024)Current Period (Q1 2025)Trend
Cost structure/SG&AExecuted $30M annualized savings; Adj. SG&A 86% of GP (Q3) Adj. SG&A $62.3M; targeting 75% LT Adj. SG&A $57.5M (85.6% of GP); reiterates 75% LT target Improving efficiency
Inventory managementNew inventory reduction goal by YE 2024; working with OEMs New inventory reduced >$80M in 2024 Inventory seasonally up; expect year‑end close to 2024 levels Stabilizing
Tariffs/macroMacro difficult; Fed cuts supportive Tariff risk could hamper affordability Exposure mainly MX/CA/JP; OEMs absorbing costs; no pull‑forward demand evident Monitor risk
Wholesale ExpressQ3 growth in units and revenue New management; expect 2025 step back but positive EBITDA Significant YoY declines; rebuilding brokers; integration potential Near‑term headwind
Capital structureEngaged bank to explore refinancing Continues to evaluate refi; repaid converts in Jan. 2025 Ongoing refinance discussions; liquidity update Active
Pre‑owned demand/mixLeveraging Cash Offer; pre‑owned volumes down YoY Fixed ops/F&I pressure with volume; improving processes Stronger pre‑owned demand with margins; GPU mix benefit Relative strength

Management Commentary

  • “Although we experienced a year‑over‑year volume decline in our powersports segment, the team is making progress on our turnaround initiatives, and we are looking forward to building on this momentum.” — CEO Michael Quartieri (press release) .
  • “Excluding the underperformance in Wholesale Express this quarter, our Adjusted EBITDA would have been up year‑over‑year despite the 20.5% year‑over‑year decline in units sold.” — CEO .
  • “We still expect 2025 results from [Wholesale Express] to take a large step back from ‘24, but… [it is] far better positioned for more sustainable long‑term growth and potential further integration into the powersports segment.” — CEO .
  • “We… fully repaid the $38.8 million outstanding of our 6.75% convertible notes… [and] continue to… optimize our capital structure… and extend the debt maturity profile.” — CEO .

Q&A Highlights

  • Pre‑owned inventory and Cash Offer tool: Company can be “as aggressive as we want” but focuses on quality and profitability; feels inventory levels are appropriate .
  • Year‑end inventory outlook: Expect to end roughly around 2024 levels, “maybe a little bit higher” on normal inflation .
  • Tariff impact: Primary exposure is MX/CA/JP; China finished product not a major risk. OEMs largely absorbing tariff costs so far; no evidence of consumer pull‑forward; price effects diffuse across product set .
  • Capital structure: Refinancing discussions ongoing with advisor; objective to lower cost of capital and extend maturities .

Estimates Context

  • Q1 2025: Actual revenue $244.7M vs consensus $281.7M*; GAAP EPS –$0.26 vs consensus –$0.205* — both missed [GetEstimates].
  • Prior quarters provide context to estimate accuracy: Q4 2024 revenue $269.6M vs $278.4M*; EPS –$1.58 vs –$0.313*; Q3 2024 revenue $295.0M vs $301.4M*; EPS –$0.32 vs –$0.165* [GetEstimates].
MetricQ3 2024Q4 2024Q1 2025
Revenue Actual ($M)295.0 269.6 244.7
Revenue Consensus ($M)*301.4278.4281.7
Revenue Surprise ($M / %)–6.4 / –2.1%–8.8 / –3.2%–37.0 / –13.1%
GAAP EPS Actual ($)–0.272 [GetEstimates] / –0.32 –1.58 –0.26
EPS Consensus ($)*–0.165–0.313–0.205
EPS Surprise ($)–0.11 to –0.16 (range, see note)–1.27–0.06

*Values retrieved from S&P Global.

Note: For Q3 2024, S&P shows actual EPS –0.272 while the 8‑K shows –0.32 due to reporting conventions; use company‑reported –0.32 for comparability [GetEstimates].

Key Takeaways for Investors

  • Demand remains soft for new units while pre‑owned shows relative resilience; mix and merchandising lifted GPU and new unit margins despite unit declines .
  • The sizable revenue/EPS miss vs consensus was driven by volume weakness and a transportation segment reset; near‑term estimate revisions likely move lower on revenue, with EBITDA more resilient given SG&A controls .
  • Liquidity tightened Q/Q as cash declined and inventory rose seasonally; watch for refinancing progress and potential debt cost relief as a catalyst .
  • Wholesale Express is a headwind in 2025 but expected to be EBITDA positive; execution on rebuilding broker capacity and any integration with powersports is a swing factor .
  • Management is focused on SG&A as a % of gross profit (75% long‑term target), suggesting further cost actions are probable if macro softness persists .
  • Tariff risks currently muted by OEM absorption and limited China finished goods exposure; monitor policy developments and OEM pricing behavior for demand elasticity .
  • Near‑term trading: sentiment likely tracks estimate cuts and refinancing headlines; medium‑term thesis hinges on cost reduction, inventory discipline, pre‑owned scale advantages, and stabilization of Wholesale Express .

Additional Reference Data

  • Cash flow and liquidity (Q1 2025): Operating cash flow –$6.9M; Free cash flow –$7.4M; Unrestricted cash $41.1M; Total available liquidity $171.4M; Non‑vehicle net debt $188.2M .
  • Balance sheet progress (Q4 2024): FY 2024 operating cash flow $99.4M; non‑vehicle net debt reduced to $182.1M; converts repaid in Jan. 2025 .